Level 1 Cocktail Bar
Purpose-built functionality to curate a seamless guest experience, scaled intimately for 10–30 patrons—a serene haven where guests decelerate and absorb the restaurant's spirit.
In the bustling epicentre of Saigon, Tales by Chapter charts a profoundly courageous, unconventional journey.
Nestled at 10 Nguyen Thanh Y, Da Kao, District 1, the restaurant bypasses conventional formulas to embrace an uncompromising ethos: environmental kindness through zero waste and the elevated artistry of pure plant-based botanicals. For TBC, every single ingredient is precious and worthy of total culinary expression. As Vietnam's first zero-waste plant-based fine dining destination, Tales chose the harder path: no meat, no seafood, no excess, no waste—yet delivering profound depth, technical brilliance, and soulful emotional connection.
To breathe life into such an ambitious philosophy, Tales by Chapter required far more than an aesthetically pleasing kitchen. They needed a methodically engineered infrastructure where equipment never dictates cooking techniques, but silently bolsters culinary ingenuity. Saigon Horeca joined the journey to curate equipment specifications, optimize ergonomics, and execute custom layouts across all three levels: Level 1 cocktail bar, Level 2 central production kitchen, and Level 3 research lab bar—three distinct realms united by a singular artistic vision.
Level 1 at Tales by Chapter is a sanctuary of quiet anticipation—unpretentious and refined. It features an intimate, minimalist bar counter where guests can slow down, observe, and attune themselves to the soul of the restaurant. Saigon Horeca designed this space with laser clarity: the bar does not overwhelm with visible hardware; rather, it conceals precision functionality to deliver an impeccable guest journey, stepping back so that narrative and human emotion take center stage.
If Level 1 serves as the welcoming prelude, Level 2 is where Tales by Chapter's culinary craft comes alive. The entire floor is dedicated to the kitchen—a sanctuary where chefs dialogue with ingredients with the utmost reverence. Here, waste does not exist: every trim, peel, rind, and slow fermentation process unfolds as an integral chapter of the culinary narrative.
Within a zero-waste plant-based framework, the culinary mandate transcends great cooking: it demands total ingredient utilization and boundless creativity. Saigon Horeca partnered with Tales to engineer an atelier where equipment never constrains the chef, but quietly empowers innovation from behind the scenes.
Level 3 is a private laboratory dedicated to experimentation—where culinary imagination knows no bounds.
Here, mixologists experiment, develop boundary-pushing cocktail recipes, and distill the distinctive identity of TBC. Saigon Horeca engineered specialized bar systems, including undercounter back-bar refrigeration, crystal-clear gourmet ice machines, and streamlined plumbing. The layout was mathematically configured to minimize bartender steps, optimize ergonomic reaches, and ensure flawless ingredient control.
Every detail within the lab bar was engineered by Saigon Horeca to nurture artistic exploration without imposing rigid constraints.
In the Tales by Chapter project, Saigon Horeca deliberately chose to step into the background as an unshakeable engineering anchor. We focused squarely on enduring value: building an infrastructure robust enough to sustain a humane, conscious philosophy for decades to come.
Purpose-built functionality to curate a seamless guest experience, scaled intimately for 10–30 patrons—a serene haven where guests decelerate and absorb the restaurant's spirit.
A zero-waste creative culinary atelier equipped with precision smoke extraction and catalytic odor control—seamlessly empowering chefs to honor and utilize every fragment of botanicals.
An adaptable layout tailored for cocktail research and flavor formulation—every detail nurturing unbounded imagination without prescriptive boundaries.
Every engineering decision stemmed from a fundamental question: does this genuinely serve the spirit of zero waste and uninhibited creativity?
And when every element rests harmoniously in its rightful place, the narrative of Tales by Chapter unfolds seamlessly—not merely on the dining table, but throughout every second of the restaurant's daily operation.